Referral Atlas
Our working map for invite programs: how we chart the path from first share to activated customer, and where measurement usually breaks.
How we chart a referral program
Each layer produces an artifact your team can reuse—never a black-box partner score.
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Name the conversion that matters
Agree on activation, first purchase, or retention—not raw signups. Referral credit follows that outcome.
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Trace first trusted invite
Capture the first valid referral token, then log assisted touches. Document who gets paid and why.
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Instrument the invite job
Events for create, deliver, accept, activate, and reward qualify—properties for campaign and partner, not button labels.
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Score partners on quality
Pair volume with activation, retention, and fraud flags so quiet high-quality partners surface.
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Hand off shared rules
One attribution paragraph, one scorecard, and dashboards product, growth, and finance can all trust.
Want this map run on your program?
Start with a Referral Attribution Audit or ask for a tailored atlas workshop.